Veridian Software
The challenge
Veridian's SDR team was spending 70% of their time on cold prospecting with a 2% reply rate. Pipeline was inconsistent and forecasting was impossible.
The result
38 qualified meetings booked in the first 90 days. Pipeline grew 3.1x and the team refocused entirely on closing.
"We went from 12 qualified meetings a month to 38 in 90 days. Apex doesn't just generate leads — they generate revenue."
Key metrics