We built the outbound machine we wished existed.
Apex Leads Outreach was founded by sales operators who were tired of watching great products lose to inferior ones — simply because the pipeline wasn't there.
Our mission
To give every B2B sales team access to a predictable, scalable outbound engine — without the overhead of building one from scratch. We handle the prospecting, the sequencing, and the qualification. You handle the closing.
How we operate
What we believe
Pipeline over vanity
We don't report on impressions or open rates. We report on qualified meetings booked and revenue influenced. Everything else is noise.
Precision, not volume
Spray-and-pray outreach is dead. We build targeted sequences around your ICP and your value prop — every touchpoint is intentional.
Radical transparency
You see everything — the lists, the sequences, the replies. No black box. If something isn't working, we tell you first.
Operators, not vendors
We've sat in the seats our clients sit in. We know what it feels like to miss quota. That context shapes every decision we make.
The people
Who we are
Derek Holt
Co-founder & CEO
Former VP of Sales at two SaaS exits. Built and scaled outbound teams from 0 to $20M ARR. Founded Apex to productize what worked.
Priya Nair
Co-founder & Head of Strategy
10 years in B2B demand generation. Led outbound programs at Salesforce and two Series B startups before co-founding Apex.
James Okafor
Head of Operations
Built the data infrastructure and sequencing systems that power Apex's targeting engine. Former growth engineer at Outreach.
Ready to work together?
30 minutes is all it takes to know if we're the right fit.